Nasdaq-listed company Heritage Distilling Holding has announced a new Bitcoin treasury policy statement.

The announcement explains plans to accept Bitcoin (Bitcoin) as payment and kept as a strategic asset. The move positions the craft distiller as a leader in integrating cryptocurrencies into the craft spirits industry.

The company aims to capitalize on the growing acceptance of Bitcoin among consumers, businesses and financial institutions. Heritage sees potential for Bitcoin adoption, pointing to recent updates to accounting standards that simplify how companies report Bitcoin holdings, according to a statement from the company.

Another example of a company following a similar strategy is Genius Group, which Recently announced Plan your bitcoin treasury and It was revealed Purchased an additional $5 million worth of Bitcoin on January 10.

Bitcoin and e-commerce

The company plans to allow customers to purchase products on its direct-to-consumer e-commerce platform using Bitcoin. You will also acquire and hold Bitcoin as part of the company's treasury strategy.

Heritage believes that its position as a commodity producer provides protection against Bitcoin price fluctuations. The cost of producing the spirits is lower than its retail price, allowing the company to absorb potential fluctuations in the value of Bitcoin.

CEO Justin Stifel noted that this approach gives Heritage financial flexibility while expanding its customer base to include Bitcoin users. The company's Technology and Cryptocurrency Committee, chaired by CTO Matt Swan, will formalize the policy ahead of implementation.