AdEx, a leading blockchain-focused advertising technology company, announced the launch of AURA, its new on-chain monitoring tool. Its introduction is set to enhance targeting in digital marketing and make promotional campaigns more data-driven than ever before.

AdEx introduces AURA, a new on-chain analytics tool for targeting

Addexthe leading blockchain-based advertising technology platform, unveils AdEx AURA, an all-new on-chain AI activity analyzer designed to enhance Web3 experiences. It tracks information about activity within the blockchain of potential viewers for better targeting.

By sourcing publicly available data from Ethereum (ETH) and the layer 2 blockchains of the EVM ecosystem, AURA provides personalized insights that benefit users, entrepreneurs, and business developers alike.

AdEx AURA leverages advanced AI models to process a user's blockchain activity, such as transaction patterns or app usage, and suggests relevant actions or services.

For example, AURA can determine whether a user frequently trades on decentralized exchanges (DEXes) or has recently connected funds to a specific blockchain and recommend personalized actions on that chain, creating a seamless and intuitive user experience.

Unlike traditional models, AURA acts as more than just a targeting tool. To deliver a new class of solutions, AURA acts as an AI agent, aligning the interests of the user and the ecosystem. Its incentive model shifts the focus toward creating a fair attention economy by rewarding relevant, value-based suggestions.

AdEx AURA redefines how Web3 platforms interact with users by embedding personalized recommendations directly into wallets, apps, and blockchain explorers. For example, wallets can use AURA to dynamically organize app catalogs, prioritizing user-relevant options and paid placements that add value.

The ADX token fuels the ecosystem and provides ownership opportunities

Ivo Georgiev, CEO of AdEx, highlights the unique technical design of the new solution that ensures its profound impact on the digital advertising and marketing technology sector as a whole:

AdEx AURA represents an important step forward for Web3 engagement. It's not just about analyzing on-chain activity, it's also about delivering smarter, more personalized interactions that benefit everyone in the ecosystem.

ADX, a native cryptocurrency essential to the AdEx ecosystem, is a key component of the new targeting design powered by the AURA tool.

Marketers and business developers can share ADX to prioritize their recommendations or speed up placement approvals, contributing to a more secure and fraud-resistant environment.

Technically, ADX is the backbone of AdEx's transparency and sustainable growth mechanism. The token is available on major CEXes and DEXes.