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Velar, the leading Bitcoin-based liquidity protocol, has begun transforming its visual identity to begin 2025. The protocol is undergoing a rebranding and continues its mission of maximizing dormant Bitcoin (BTC) liquidity integrated into the global Web3 economy.
Bitcoin DeFi Velar Protocol Undergoes Visual Rebranding: Details
According to its official statement. annulara leading DeFi protocol for Bitcoin (BTC), has transformed its visual identity. Velar has unveiled a bold new blue and orange logo that reinforces its dedication and leadership in Bitcoin's fast-growing DeFi industry.
This reconsidered branding, which features the deliberate choice to incorporate Bitcoin's signature orange color, reflects how dynamic new platforms like Velar are shaping their own identity while building on the dominant legacy of the world's largest cryptocurrency.
Velar has risen to the forefront of Bitcoin DeFi, as one of a group of cutting-edge platforms that have evolved from pilot projects to established financial institutions, and its sleek new logo has been carefully designed to reflect this status.
Velar CEO Mithil Thakur adds that the visual rebranding reflects the dynamic nature of the protocol's strategy and its progress in all key directions of its roadmap:
The rapid development of Bitcoin has allowed it to become the basis of a more equitable financial system without borders or international intermediaries, in which everyone can participate. Villar has been at the forefront of this transformation, and as Bitcoin's identity evolves, so too does ours, with a new image that reflects how we enhance the value of its ecosystem.
Founded in March 2023, Velar has already made significant progress in its mission to unlock over $1 trillion of liquidity currently dormant within the Bitcoin ecosystem. It does this by building the infrastructure needed to bring native decentralized finance to the world's number one cryptocurrency.
MemeStacker from Velar offers a Pump.fun alternative on Stacks
Through its innovative protocols, Velar gives Bitcoin holders access to the same kind of yield generating potential that has accelerated DeFi's growth in the much smaller Ethereum ecosystem.
Velar has already made significant contributions to the Bitcoin DeFi ecosystem, debuting Dharma, an automated market maker with the potential to inject billions of dollars in liquidity into Bitcoin markets. This was followed by the introduction of Artha, the first permanent decentralized exchange back on the Bitcoin blockchain, offering traders up to 10x leverage when trading BTC-based digital assets.
Recently, Velar has positioned itself to play a major role in Bitcoin's emerging meme industry, launching the MemeStacker platform that allows anyone to launch meme-inspired tokens on blockchain Stacks, backed by the robust security provided by Bitcoin itself.
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