Cannes Mayor David Lesnard has revealed plans to train local merchants to accept cryptocurrency payments as the city prepares to host an Ethereum community conference later this year.

Lesnard announced the initiative via LinkedIn, highlighting Cannes' commitment to supporting cryptocurrency payments as part of its broader programme. Web3 strategy.

In preparation for the eighth edition of EthCC, scheduled from June 30 to July 3, 2025, the city government will organize training courses for merchants to integrate cryptocurrency payment systems.

The first session, scheduled for February 4 at the Palace of Festivals and Congresses, will cover key areas such as the technical, legal, accounting and tax implications of the adoption of cryptocurrencies.

A “crypto-friendly” business map will also be developed, providing EthCC attendees and other tourists with a guide to businesses in Cannes that accept cryptocurrencies.

Preparing for EthCC

EthCC, the largest annual Ethereum event in Europe, is expected to attract more than 6,500 registered participants, with total attendance expected to exceed 10,000. Lesnard sees the cryptocurrency initiative as an opportunity for local companies to tap into a global, tech-savvy audience while enhancing Cannes' reputation as a destination. Major for major events.

Some commentators speculate that Lesnard's pro-crypto stance may be part of a larger political strategy as he prepares for the 2027 French presidential election.

While its primary focus remains on promoting local trade and tourism, the initiative is in line with growing global interest in blockchain technology and digital assets.