with Bitcoin rises to a New all-time high is over $100,000 In December, a non-custodial cryptocurrency payment gateway NowPayments It reported increased adoption as businesses increasingly turn to cryptocurrency payment solutions to meet consumer demand.

“During previous Bitcoin price milestones, we observed an 8% increase in total cryptocurrency payment adoption in just one week,” said Alex Yarovinsky, Marketing Director at NOWPayments. DecryptionNoting that this increase was measured by comparing data from the previous week and the week following the US election results.

Yarovinsky added that current market conditions “show more promising trends, with increasing interest in cryptocurrency payments – albeit at a different pace than in previous cycles.”

The growing appetite for cryptocurrency payment solutions has highlighted the need for secure and accessible integration tools for businesses, which NOWPayments has been addressing since its founding.

It was founded in 2019 by the team behind the cryptocurrency exchange service Change nowNOWPayments is a non-custodial encrypted payment gateway, which means it does not hold or store user funds. The platform currently supports over 300 cryptocurrencies, providing merchants with a secure way to accept digital asset payments. The company's mission is to provide an easy-to-use encrypted payment gateway and embed it into existing websites. “We believe that everyone should have the opportunity to accept cryptocurrency payments or cryptocurrency donations to e-commerce stores, charities, or any type of business,” Yarovinsky explained.

“The biggest concern businesses have about adopting crypto payments is the volatility of cryptocurrencies and their potential impact on revenue,” he added, explaining that NOWPayments’ automatic conversion feature enables businesses to instantly convert received cryptocurrencies into stablecoins or fiat currencies, reducing From exposure to cryptocurrencies. Price fluctuations. “This way, businesses can enjoy the benefits of cryptocurrency payments — such as lower fees, faster transactions, and global reach — without worrying about volatility,” Yarovinsky said.

Keep it simple

NOWPayments aims to make accepting cryptocurrency payments simple, with straightforward execution and competitive pricing that starts transaction fees at just 0.5%. Merchants can start accepting cryptocurrency payments by simply copying and executing a piece of HTML code, and all transactions are securely linked to their NOWPayments account. API keys used for specific purposes also ensure that incoming payments are properly tracked and managed.

The technical simplicity extends to the platform's integration tools as well. “Businesses often worry about the complexity of integrating cryptocurrency payments,” Yarovinsky said, explaining that the platform addresses this through easy-to-use APIs, plugins and tools that provide seamless integration with platforms including Shopify and WooCommerce.

NOWPayments also identified several sectors driving current adoption. “We are seeing particularly strong interest from casinos, gambling operations, e-commerce, SaaS providers and web services sectors,” Yarovinsky noted. These industries particularly benefit from the borderless nature of cryptocurrency transactions and lower traditional payment processing fees.

Various payment solutions

NOWPayments offers specialized tools for different use cases, including donation and fundraising tools, as well as an automatic exchange feature powered by ChangeNOW, which enables merchants to convert incoming payments to their preferred cryptocurrency instantly. This feature has proven particularly valuable for businesses operating across multiple jurisdictions. “Companies that adopt NOWPayments are able to grow faster than their competitors, reinvest funds more efficiently, and expand into international markets seamlessly,” Yarovinsky said.

Influence and security in the real world

He added that NOWPayments has seen “significant benefits” for companies that implement its solutions. “By integrating our cryptocurrency payment solution, these companies have reduced their tax costs and accelerated transaction times thanks to the inherent efficiency of cryptocurrencies.”

Looking ahead to 2025, NOWPayments has confirmed its readiness to continue growing the market, Yarovinsky said, explaining: “We are approaching the next bull market with well-established infrastructure, proven solutions and natural innovations that will allow our customers to feel like they are there.” In trusted partnership with professionals.”