Shares of Unity Software rose on Thursday since Keith Gill, known as the viral stock trader roared kittymysteriously posted a GIF that many traders believe refers to the video game technology company.

The GIF shows comedian Dave Chappelle impersonating musician Rick James in a 2004 episode of "Chappelle's Show." "Episode"Love Decade and True Hollywood Stories: Rick James,"highlights Hollywood tidbits related to James - one of which includes a reference to his 1983 song 'Loneliness.'

Traders connected the dots — whether it was actually intended by Jill or not — and shares of Unity Software, the company behind the popular Unity software engine that powers countless games, rose more than 8% during pre-market trading.

The gains extended once markets opened, and the price of Unity — which trades on the NYSE under the symbol U — is now at $24.38, representing a gain of roughly 9%.

It's not just traditional markets that have seen a boost from Roaring Kitty's latest post on X (formerly known as Twitter), which has now garnered over 2.5 million views. The post also appears to have impacted the coin market, sending a Unity-inspired meme to Solana Blockchain An increase of more than 200% in the past 24 hours

Jill's influence on financial markets is not new. He rose to fame in 2021 as a key figure in the short-lived GameStop saga, gaining influence over markets with his vague and cryptic posts.

In early December, GameStop shares and GME meme coin jumped After publishing a modified version of the icon time Magazine cover on X.

His posts This helped move prices in the opposite direction as wellLike in September when he posted an edited image from “Toy Story” that some traders believed suggested he was dumping shares of Chewy, a pet food and products retailer. Chewy shares fell nearly 4% within a minute before eventually recovering to roughly their previous price.

Gill's role during the GameStop stock frenzy caught the attention of regulators and he was called to testify before the US House of Representatives Financial Services Committee in 2021. He was later played by actor Paul Dano in the movie "Dumb Money," which brought the saga back to life on the web. Big screen.

the The latest update was posted from his Reddit account—DeepFuckingValue — notes that he owns 9 million shares of GameStop stock (GME) as of late June, a number worth more than $280 million at today's prices. GME rose to a six-month high of $33 per share last week on December 26.

GameStop shares are down roughly 1% on the day at the current price of $31.10 per share. However, Solana's GameStop-inspired GME token has jumped nearly 13% in the past 24 hours — though the token is still down 87% from its price peak seen last June.

Modified by Andrew Hayward