South Korea's cryptocurrency-friendly Jeju Islands plans to use non-fungible tokens to attract Gen Z tourists.

According to local media, Milegyeongjae, a popular tourist destination in South Korea, will do so He presents NFT-based digital tourist accommodation cards in the second half of 2025. The cards, backed by an unspecified blockchain, will reportedly provide exclusive benefits to tourists such as travel subsidies, membership privileges and discounts at local attractions.

Jeju Island is rich date From embracing blockchain and cryptocurrency innovations to stimulating economic growth and establishing itself as a web3 hub.

In 2019, Al Jazeera launched the Blockchain Hub City Research and Development Service, with the aim of exploring advanced blockchain applications. By 2021, it had expanded its initiatives across the public sector in areas such as traffic management systems and VAT refunds for foreign tourists.

In 2020, Jeju began efforts to become an international cashless city by introducing Tamnajeon, a regional digital currency, and expanded these efforts in 2024 by Plans To integrate cryptocurrencies such as Bitcoin.

In addition to the initiatives, Tamnajeon will be used to support travel through a new tourism card in an effort to stimulate local spending and support economic activity within Jeju Island.

Meanwhile, it is used by tourists Based on NFT The Tourist Card will be able to document their travel experiences, including visiting locations, time, photos and videos, on the underlying blockchain.

Trial operations for the tourist card are scheduled to begin in the second half of 2025 before being implemented on a large scale.

This development comes amid a broader push for blockchain and cryptocurrency adoption across South Korea. The country is actively investing in blockchain technology to strengthen both the public and private sectors, complemented by A Residents are experts in the field of cryptography.

On February 29, 2024, web3 Dispread a partner With the Ethereum 2 Arbitrum layer to strengthen the local ecosystem of blockchain developers.

Then, in June, the Ministry of Science and ICT, together with the Korea Internet and Security Agency, Announce An investment of 20 billion won (about $14.5 million) in blockchain support projects.

In 2023, Busan, the second largest city in South Korea, It has been detected It plans to become a leading blockchain city by developing a public blockchain network compatible with major platforms such as Ethereum and Cosmos.