Mastercard is bringing its encrypted credential solutions to the EMEA region, starting with the UAE and Kazakhstan.

Payment processing company Mastercard has rolled out its Crypto Credential solution in the UAE and Kazakhstan, marking its first foray into the EMEA region. The company said in a statement that the new service makes cryptocurrency transfers easier by allowing users to send and receive tokens using simple pseudonyms instead of complex blockchain addresses. press release It's January. 9.

The company says the expansion will help exchanges such as ATAIX Eurasia, Intebix and CoinMENA, along with Fuze, a digital asset provider, to streamline blockchain transactions.

Gaurang Shah, MasterCard's executive vice president of basic payments in the region, said the company "has focused on developing innovative services and capabilities that help make cryptocurrencies more accessible and secure."

Mastercard Crypto Credential was first unveiled in 2023 to help simplify and secure crypto transactions across various blockchain networks. The idea is to make cryptocurrency exchanges easier by offering a way to verify users' identities and ensure that the right assets reach the right wallets.

However, the concept of blockchain pseudonymity is not entirely new. Platforms are like unstoppable domains has been submitted Blockchain-based pseudonyms have been around for years, allowing users to replace long blockchain addresses with user-friendly names.