South Korean conglomerate Lotte Group has leveraged Ethereum's layer 2 Arbiturm network to power its AI-driven metaverse platform, Lotte Caliverse.

Arbitrum's blockchain was announced at CES 2025, with block times of 250 milliseconds, described Written by Steven Goldfeder, CEO of developer Arbitrum Offchain Labs, as “the perfect home for Caliverse,” enabling “high-quality performance in virtual worlds and gaming experiences.”

Goldfeder added that the Arbitrum technology stack will provide users with a seamless and user-friendly experience, setting “a new standard for Arbitrum-based interactions in virtual worlds.”

Created in collaboration with gaming industry giants such as Epic GamesLeveraging technologies like Unreal Engine 5, Lotte Caliverse delivers a Metaverse platform It features experiences such as virtual shopping with real-world product delivery, immersive K-pop and electronic concerts with stars like NMIXX and DJ ALOK, and interactive gaming experiences, including the newly announced “Caliverse: Invasion.”

The platform will feature brands from the extensive Lotte Group portfolio, including Lotte Duty-Free, Lotte HiMart and Lotte Cinema, alongside globally recognized names such as Givenchy, MCM, L'Occitane, fresh, 7-Eleven and world-famous electronic music. Tomorrowland Festival.

Caliverse was initially launched in August last year and is already available for users to try out, but the integration with Arbitrum will add cryptocurrency payments to the platform.

The latest development builds on Lotte Group's strategic partnership with Arbitrum, which was Announce Last year it positioned Arbitrum as a major blockchain infrastructure provider for Caliverse.

As part of this expanded collaboration, Lotte is also expected to receive what will be its largest ever acquisition Grant In ARB codes from the Arbitrum Foundation. This deal is still under discussion and has not yet been finalized, according to Arbitrum executives.

Lotte Group has a history of exploring blockchain technology, at first open Its Metaverse development plans at CES 2023. In the same year, the company collaborated with Ethereum Sidechain Polygon to expand its NFT initiatives.

Meanwhile, Arbitrum has steadily consolidated its position as a major player in the Web3 gaming space. Last month the project Fired Captain Laserhawk: The GAME, is a multiplayer shooter that leverages blockchain technology to enable web3-based experiences.

In June 2024 the project unveil A $215 million funding program to support game developers in an effort to advance the web3 gaming sector.

according to DabradarThe blockchain currently hosts over 100 games, with the top games being CryptantCrab Prime, Zeeverse, and Overtime Markets.