charity She denied Launched Friday from prominent artists in the Web3 world, the project allows mints to purchase digital art while supporting families affected by the Los Angeles wildfires, with all proceeds going to a local non-profit organization that provides emergency supplies to those in need.

the "I Heart Los Angeles" collection.sponsored by Web3 fashion startup mmERCH, showcases digital artwork by seven prominent artists: CryptoPunks Creator Larva Labs, Grant Yun, CrypToadz Creator of Gremplin, Nice Aunties, Chikai, ClownVamp, and Goyong.

Anyone who coins one of Ethereum NFTs will randomly receive one of seven new works. The coins will be available for purchase from January 17-19 at a price of 0.0069 ETH, or approximately $24. The set is available for purchase Via Highlight.xyz.

All proceeds will benefit Baby2Baby, a nonprofit organization that has already distributed more than 3 million emergency supplies, including diapers, formula, food and hygiene products, to displaced families in the Los Angeles area.

“It is impossible not to be affected by what is happening in Los Angeles,” Colby Mograbi, founder and CEO of mmERCH, said in a statement. “We have among our team dozens of friends, collaborators and colleagues who were directly affected by this horrific sequence of events, with their lives and livelihoods turned upside down overnight.”

“We quickly realized that there was an opportunity to harness the power of digital assets and blockchain technology to have a direct and immediate impact on fundraising efforts,” Mograbi added.